| Online success is found by solving pressing | | | | term |
| problems. | | | | |
| | | | profitable Internet Business or, another one |
| People go online seeking solutions to | | | | of |
| painful, nagging | | | | |
| | | | the 95% failures.We closely follow various |
| problems and, if you offer those solutions, | | | | Internet Search Engine |
| they will | | | | |
| | | | Marketing Newsletters.In a recently |
| gladly pay you for your assistance.Even | | | | published article on this very subject, |
| after three years on the Internet, we can | | | | |
| feel | | | | dated March 22, 2006, an excellant |
| | | | explanation of CTR |
| your frustrations. We, at times, suffer from | | | | |
| the same | | | | was discussed.I am going to quote an example |
| | | | from his article:" . . . And exactly WHY is |
| issues. Here is the answer we all have been | | | | the conversion rate so |
| waiting | | | | |
| | | | important? When you have a higher conversion |
| for. If you understand the solutions, (there | | | | rate |
| are more | | | | |
| | | | you can actually get more traffic to your |
| than one), then you are well on the way to | | | | web site. |
| Internet | | | | |
| | | | Read that above sentence again. Then re-read |
| Success.It is not necessary to be an | | | | it.Take a print-out of the above sentence and |
| Internet Marketing Guru | | | | paste |
| | | | |
| to have success on the Internet. Just follow | | | | that paper on to the wall opposite to your |
| seven, | | | | bed so |
| | | | |
| (not so easy steps).What we are about to | | | | that you can read that sentence every time |
| discuss is an overview and, in | | | | you |
| | | | |
| no way, a complete explanation of each | | | | wake up in the morning.Read that sentence |
| topic. Books, | | | | until you memorize it. Read |
| | | | |
| ezines, and articles have been written on | | | | it until you become sick of seeing it. It's |
| EACH subject.Our suggestions are "bullet | | | | THAT |
| points" four YOU to begin | | | | |
| | | | important. Done? Now let me PROVE to you why |
| YOUR RESEARCH.1. email campaigns - Always | | | | that |
| include a signature, (Full | | | | |
| | | | sentence is so important.Let's do some |
| name, address, email address, website), at | | | | simple math. Take that web site of |
| the end of | | | | |
| | | | yours which is getting 100 visitors a day |
| each email.Always provide an optout | | | | and has |
| statement, with an easy optout | | | | |
| | | | a conversion rate of 2%. Let's assume the |
| link to prevent SPAM complaints. And, always | | | | product |
| put some | | | | |
| | | | being sold, from your site is a piece of |
| thought in your message to make it | | | | software |
| believable and worth | | | | |
| | | | that costs $50. Let's also assume, that all |
| time to read.2. Advertising copy (clever, | | | | those |
| "eye catching" ad title)3. ad tracking - Do | | | | |
| it!4. Search engine placement using | | | | 100 visitors are coming from the pay per |
| appropriate RELEVANT | | | | click |
| | | | |
| keywords with high ranking KEI value. (10 or | | | | engines and that you are paying $0.50 on |
| more, the | | | | average |
| | | | |
| higher the better)5. Use as many FREE ad | | | | for each visitor.How much profit do you |
| services you can handle, | | | | think your web site is making |
| | | | |
| (NOT CLASSIFIED), like feeds, Blogs, Groups, | | | | per day? Well, it is generating 2 sales a |
| etc. | | | | day at $50 |
| | | | |
| These ads will be TARGETED to YOUR product | | | | per sale. That's $100 in revenues per |
| or services.6. Linking - Create inbound and | | | | day.You paid $0.50 cents for each of the 100 |
| outbound RELEVANT links. | | | | visitors the |
| | | | |
| This adds a sense of importance to your site | | | | site received, and that costs $50. |
| to Search | | | | Therefore, the site |
| | | | |
| Engines. The more inbound links the more | | | | is making a net profit of $100 less $50, |
| important your | | | | i.e. $50 per |
| | | | |
| site, at least in the "eyes" of Search | | | | day.Still with me? Good..Now, let's say that |
| Engines.7. Be prepared to invest capital, | | | | through some black magic, the |
| (money) - BUT, PREPARE | | | | |
| | | | website's conversion rate suddenly improves |
| a monthly BUDGET, and monitor your GROSS | | | | from |
| PROFIT - (Gross | | | | |
| | | | 2% to 3%, i.e., it increases by 50% . . . |
| Sales minus COST of Sales).As gross profit | | | | So, the |
| increases, (hopefully), increase investment | | | | |
| | | | site now starts getting 3 orders a day. So, |
| in ADVERTISING AND MARKETING."Targeted | | | | it's |
| Marketing" of well-written email, | | | | |
| professionally looking, (no typos, good | | | | revenues increase to $150 per day from $100 |
| formatting), with eye-catching | | | | per day, |
| | | | |
| titles, sent to a targeted market, are cost | | | | i.e, a 50% jump.And what are its |
| effective | | | | profits?That's $150 - $50, i.e. $100 per |
| | | | day.Therefore, the profits have increased by |
| and very productive.However, that only | | | | 100% - from |
| represents about 48% of your total | | | | |
| | | | $50 a day to $100 a day. Remember, that you |
| market. The other 52% comes from Search | | | | were paying |
| Engines.Newsletters are excellent for staying | | | | |
| in touch with your | | | | 50 cents per click to the pay per click |
| | | | search engines? |
| existing customers or downlines. We use | | | | |
| ONLINE software | | | | Now let's say that with a bid 50 cents, you |
| | | | are able to |
| whenever possible, (NO DOWNLOADS, NO RETURN | | | | |
| EMAILS, | | | | get the #3 position for the keywords, that |
| | | | you are bidding |
| AUTOMATED, and excellent TRACKING).Ad copy | | | | |
| placed anywhere must have a catchy ad title, | | | | on.However, you are now earning a lot more |
| | | | per visitor than |
| and substantive copy that will create | | | | |
| immediate curiosity."Tweak" the ads for | | | | what you were earning earlier. This means |
| better ad copy.Ad tracking helps save money, | | | | that you can |
| produces better results | | | | |
| | | | now afford to increase your bids.(You |
| and increases Search engine placement (SEO), | | | | couldn't have increased your bid earlier if |
| increases | | | | you |
| | | | |
| sales, and will guaranty traffic; traffic | | | | wanted to maintain your profit margin)Let's |
| equals sales. | | | | say you increase it to 60 cents. And what |
| | | | happens |
| I am a bit of a stats nut, but, it sure pays | | | | |
| off.A long time ago, when we first started | | | | when you increase your bid? It means that |
| email marketing, | | | | you will now |
| | | | |
| we set up an ad tracking system using a | | | | get a lot more traffic. A WHOLE lot more. . |
| spreadsheet | | | | . ."Question! How do you INCREASE YOUR |
| | | | CTR?Answer: By applying the principles we |
| application.Now, our delivery system | | | | have discussed |
| provides highly sophisticated | | | | |
| | | | in this ARTICLE, as follows:Targeted |
| stats for information, (NOT FOR TRACKING OUR | | | | Marketing For:*email marketing |
| READERS), | | | | |
| | | | *search engine advertising and placement |
| but to manage the success, or failure of a | | | | |
| specific | | | | *keywords |
| | | | |
| campaign, based on readers' habits.The | | | | *linkingImportant note: Crawlers determine |
| information is statistical not by name! This | | | | what kind of site you |
| did | | | | |
| | | | have based on one thing only: text that is |
| take a little time to set up; however, once | | | | visible to your |
| its done, | | | | |
| | | | visitor. Not your code, neither your Java |
| it's done.TWO last words regarding ad | | | | Script nor your |
| tracking, DO IT!A word about Search Engines - | | | | |
| Keywords, content, | | | | graphics, not even your movies - just your |
| | | | vistor-visible |
| traffic, and. . . incoming and out going | | | | |
| LINKS are | | | | text - that's all.I read an interesting |
| | | | article recently titled: |
| the ingredients NEEDED To optimize your | | | | |
| website, | | | | "The Surprising Truth About Ugly Websites".I |
| | | | am relieved to know I have a chance.EXCHANGE |
| and improve the CONVERSION RATE of your | | | | LINKS, the process of placing your link |
| Website.First, find the CORE keywords people | | | | |
| are using, | | | | partner's link on your pages improves Search |
| | | | Engine |
| related to YOUR industry. Make sure the | | | | |
| search | | | | ranking. Your link partner, in turn, places |
| | | | your link |
| results, from the keywords you select, are | | | | |
| relevant, | | | | on their site.We do not use an automated |
| | | | linking service, although |
| and then OPTIMIZE your site for those search | | | | |
| phrases.What does that mean? It, means, ONCE | | | | there are plenty of good ones out there. DO |
| YOU HAVE YOUR | | | | NOT USE |
| | | | |
| CORE KEYWORD, . . . YOUR "NICHE", DO NOT | | | | "LINK FARMS".YOU WILL PENALIZE YOUR SITE |
| CHANGE IT!BUILD AROUND IT!Let's say your Core | | | | with search Engines. We |
| Keyword is DOG. Now, how many | | | | |
| | | | started our exchange program 90 days ago |
| dog breeds are there in the world . . . | | | | with just |
| RIGHT, a | | | | |
| | | | over 80 inbound links, and now have close to |
| lot!!What's your "niche"? Spaniels? Now | | | | 1500, |
| build from there | | | | |
| | | | and growing very rapidly each month. Some |
| all the time thinking like an experienced | | | | sites have |
| Internet | | | | |
| | | | as many as 100,000, or more.If you want more |
| surfer. How Many different ways can one | | | | information about this contact us, |
| search for | | | | |
| | | | or use any one of our recommended linking |
| Spaniels?Go from there. Edit down to no more | | | | programs |
| than 250 characters, (includes commas and | | | | |
| spaces), and WHAALAH!You have optimized your | | | | on our site.Finally, be prepared to invest |
| KEYWORDS!It may look something like this: . | | | | capital,(time and/or |
| . . free | | | | |
| | | | money.If you think you can earn money |
| spaniels, pure bred spaniels, cocker | | | | without investing |
| spaniels, | | | | |
| | | | money you're dreaming. Those "free" |
| black cocker spaniels, etc.This is a very | | | | memberships |
| simplistic explanation to a complicated | | | | |
| | | | are your "test period" to see first hand |
| issue, but I think it may give you an idea | | | | what the |
| of where, | | | | |
| | | | program offers. Does it fit your need? Will |
| and how to start.We ARE NOT DONE!EDIT your | | | | it |
| KEYWORD PHRASES into your website in a | | | | |
| | | | produce leads? Money? Traffic, etc..?If so, |
| clever way, so that they DO NOT APPEAR AS A | | | | invest. Here's a warning though, stay within |
| LIST. | | | | a |
| | | | |
| That is keyword spamming, and, won't get you | | | | budget. The quickest way to go broke is by |
| a | | | | being a PAID |
| | | | |
| favorable position anywhere.The same | | | | JOINER.Make sure the program is what you |
| principles of TARGETED EMAIL MARKETING | | | | need, you understand |
| | | | |
| APPLY TO TARGETED SEARCH ENGINE MARKETING. | | | | how it works, and you can utilize it within |
| Don't | | | | the skill |
| | | | |
| throw leaves in the wind. Very few if any | | | | level you have.Or, the program you are |
| will | | | | considering, offers world-class training.As I |
| | | | said in the beginning, it is not necessary to |
| fall at your feet.Using Targeted Email | | | | |
| marketing and Targeted | | | | |
| | | | be an Internet Marketing Guru to have |
| Search Engine Marketing will accelerate YOUR | | | | success on the |
| | | | |
| | | | Internet.If you have questions about any |
| CTR, (Click Through Rate), and expose your | | | | topics we discuss, feel |
| | | | |
| offer to more interested buyers, which in | | | | free to contact us directly.Happy marketing, |
| | | | your online friend,Opportunities Now Internet |
| turn increases your CONVERSION RATE!Allow me | | | | Marketing Services. |
| to explain the unbelievable results that | | | | |
| | | | "Your INTERNET Super-Store For Free Work |
| can be obtained with just marginal increases | | | | From |
| of | | | | |
| | | | Home Information"James A. "Jim" Holish is an |
| your conversion rate. For example if 100 | | | | experianced, succesful, Internet marketing |
| visitors | | | | specialist, who provides quality consulting |
| | | | services |
| per day produces 1 sale, that's a conversion | | | | |
| rate | | | | to small work from home business.His |
| | | | website: |
| of 1%.Right?The conversion rate is the | | | | |
| Single, most important | | | | was launched Oct. 11, 2005, and now is |
| | | | indexed on all major Search Engines. |
| factor that determines if you have a long | | | | |